BEL is participating in our first blog book tour on January 27th. The book tour concept is quite simple; the author "moves" from one website to another each day and while visiting, he or she might be interviewed by the site owner. Or they might guest host the site for the day. The possibilities are endless. Want to see what happens during a Blog Book Tour? Click here to see some postings during last years Origins of Brands blog tour.
Our first Blog Book Tour will be for Robert Spector's new book, Category Killers. Simply remember to visit our blog on the 27th to read or participate. Have a question you'd like to ask Robert about his book? Send it to Mitali to have it included on our stop.
Here's a brief description of this book from Amazon.com:
At a time when Wal-Mart and other big retailers are being demonized for allegedly stifling competition and short-changing workers, Spector takes an evenhanded approach, reviewing the criticisms while noting that discount retailers have brought previously expensive goods within reach of average shoppers.Interestingly, Spector demonstrates that many of the arguments leveled today against Wal-Mart and other superstores resemble those used in the early 19th century against the first department stores and the earliest discounters.
Click here if you'd like to learn more about about the tours or to see an upcoming schedule.
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