MediaPost Publications - Publicis Launches Denuo, Creates Media Anew - 02/22/2006
Couldn't help but be happy to hear that one of the major agency players has decided to copy our business model! Sure we were almost four years ahead of them and have worked with technologies similar to Reactrix since the early 90's, but it's nice to see them join the party!
So, here's a little quote from our AdAge article from last year:
"David is trying to connect technological thinking with making. He can think about interesting new technologies that work at 30,000 feet and, with the laboratory, he shows how it works at ground level." Brian Collins, Director, Brand Integration Group, Ogilvy
OK, I am gloating a little, but it does a body good to know that other people think your idea is good enough to copy! But do me a favor, if you decide you need consulting about where to go next or what technologies to use, would you call us first?
FOLLOWING MONTHS OF SPECULATION, PARIS-BASED ad giant Publicis Groupe Wednesday unveiled a new digital media unit headed by long-time visionary Rishad Tobaccowala, and it promises to be unlike any agency media practice created before it. The new unit, dubbed Denuo, is derived from a Latin word that means to create something "anew," or "afresh." In making the announcement, Publicis said the new, standalone business unit is "not based on any pre-existing industry model," and is built around three distinct media services that will operate simultaneously: strategic consulting, inventing media solutions, and investing in promising media ventures and partnerships.
Link: MediaPost Publications - Publicis Launches Denuo, Creates Media Anew - 02/22/2006.
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