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    « MediaPost Publications - Holiday Cheer For Many Retailers, But Woe For Wal-Mart - 11/27/2006 | Main | Yahoo! Advertising »

    November 29, 2006

    Cyber Monday Breaks Records

    Cyber Monday was a big hit too! The biggest question we have about this is the impact it will have on what the physical retail space looks like, not if it will exist.

    The Cyber Monday numbers are in and they don't disappoint. Now, e-tailers just have to make sure nothing crashes under all the weight.

    In the world of e-commerce, the Monday after Thanksgiving is referred to as Cyber Monday. As the first workday after the long weekend, it's expected to be big for online retail, with Internet-connected employees get to their holiday shopping.

    This year, Cyber Monday once again saw the highest unique audience of any day so far this holiday season with 29.5 million unique visits to Nielsen//NetRatings Holiday eShopping Index, according to the metrics firm.

    Sixteen million of those visits came from the workplace, Neilsen//NetRatings said. That's up 7 percent over last year. Of that, eBay, Amazon and Wal-Mart again took the top three spots, drawing 5.6 million, 4.2 million and 2.5 million unique visitors, respectively.

    The top shopping search engine was Shopzilla.com with 959,000 unique visitors.

    Customer spending on Cyber Monday totaled $608 million, up 26 percent versus the same day last year, according to comScore.

    Link: Cyber Monday Breaks Records.

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