Hee-Haw Marketing: HURRICANE KOHLS!
This is a great example of the new voice of the consumer and this story is really making the rounds of the blogosphere. I have to to say, I see the same thing at the Kohl's near us as well. I do like to shop there (and I'm a Most Valued Customer!), but the place is almost alway's a mess. Sometimes I really feel like I'm shopping at a very, low end discount store and I'm pretty sure that's not what they're trying to get across! Make sure that you click on the link to see his pictures. They really tell the story!
Holy shit. I wouldn't be what you would consider a 'luxury" shopper. Generally, I'm more comfortable in a vintage shop rather than at a Nordstrom's, but, jeez, some level of decency would be nice.
I've got this Kohl's right next to my house, and with that proximity, I'll make a stop by every few weeks to check out the sales. Its always bad, but this Dallas, Texas Kohl's would look more at home in New Orleans after the flood.




David-
Thanks for posting about this! I'm holding out hope (well, not much) that Kohl's will weigh in and offer some sort of explanation. I guess we'll see...
Thanks, again!
Posted by: Paul McEnany | January 04, 2007 at 12:10 PM
Paul:
I'm actually doing a keynote at the National Retail Federation conferece next week here in NY and I plan on using this as one of my examples! I'm sure someone from Kohl's will find out about it then!
David
Posted by: David Polinchock | January 04, 2007 at 12:47 PM