Some Random Thoughts on the Biz

Had some quick thoughts this morning while in the shower and I thought that I would share them with you.

Consumer generated media is created by people with a real passion for the brand. Advertising generated media is created by people who get paid. Passion will always create something better then money! Maybe it’s time for agencies to become passionate again.

The advertising model is about putting your message everywhere in order to get me to hear your story. The experience model is about creating compelling, authentic & relevant experiences in order to get me engaged in your story.

If 2007 is the year of the consumer being in control, then why do we still get excited about advertising vehicles that the consumer can't turn off? (Like advertising in the bins at the security line at airports.)

So what do you guys think? Agree or disagree? Any thoughts to build on what I've said? Don't be shy now!

Comments

[Stephen Denny]

"Passion will always create something better then money!"

Probably not. Consumer generated media is great fun, but compelling content it (usually) isn't. However -- passion creates communities and gets people involved, and that's the value add. People are still better art critics than artists.

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"The experience model is about creating compelling, authentic & relevant experiences in order to get me engaged in your story."

Hear hear. Agreement all around on this one.

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"Why do we still get excited about advertising vehicles that the consumer can't turn off?"

Interesting to dig into this one. An overwhelming body of research shows how seldom advertising pays for itself. If you're a consumer brand, your ad budget probably doesn't make you money.

Why are we so excited about marketing vehicles that don't increase sell through?