Upcoming Blog Book Tour with Jonathan Tisch

On May 21st and running for a full week, we're excited to co-host a blog book tour with Jonathan Tisch, CEO of Loews Hotels. He'll be spending a week traveling across the blogosphere, talking about the need to create better experiences in order to create successful businesses. You'll have a chance to hear first-hand how Mr. Tisch uses experience in his own business, as well as hear some great examples from around the world. But the most exciting part of the blog book tour is that you'll get a chance to participate. You'll be able to post your questions and see them answered on the tour!

I'll be posting a list of the participating blogs tomorrow and we’ll have a chance to get the dialogue started. There’s some information below to get your warmed up, so start thinking about what you’d like to see discussed. Given how critical it is today to create authentic, compelling and relevant brand experiences, this should be a great conversation!

Chocolates on the Pillow Aren’t Enough: Reinventing the Customer Experience

No matter what industry you're in, the only way to build long lasting customer relationships is to create great customer experiences. No business knows how to do this better than hospitality, and few individuals are more skilled at turning customers into life-long guests than bestselling author Jonathan Tisch, CEO of Loews Hotels.

At a time when customer loyalty is declining in all industries, Chocolates on the Pillow Aren’t Enough: Reinventing the Customer Experience by Jonathan Tisch shows how enduring customer relationships can be built with dynamic customer experiences that extend far beyond a financial transaction.

As seen in USATODAY, Advertising Age, and on MSNBC.com, Chocolates on the Pillow Aren’t Enough addresses the equally urgent crisis of today's disintegration of customer loyalty. The solution is simple. “You don't have to be an anthropologist (or a CEO) to have powerful insights about the customer experience," says Tisch. "You just have to be human.”