Some Random Thoughts on the Biz

While I think that I give pretty good presentations, I am known to be a little long-winded at times. So it was a real challenge for me last week when I presented at the NY Advertising Club Meetup and I had just 5 minutes to present. So I squeezed six points into those 5 minutes and got a very good response from the audience. Sparked some good debate too, which I always enjoy doing! So, here were the points I made and if you want to hear the stories behind these points, you’ll have to see my next presentation!

Authenticity & Transparency are keys to brand experiences

Socialization of place

Interactivity isn’t just online and doesn't always involve technology

Those that don’t know history are destined to think everything they do is new

Either the consumer in control or they’re captive. They can’t be both

Reach & frequency are the “buggy whip” of the advertising industry