Guy Kawasaki is giving the keynote presentation here at the avenue a/razorfish conference, talking about innovation. Started by saying most presentations were crappy & too long, so he does all of his presentations in a top 10 format. This way, even if he's crappy you'll know how long he'll present. Fortunately, he wasn't crappy!
Top 10 Things about Innovation
Make meaning. He sees many start-ups trying to make money instead of trying to making something that's meaningful, make mantra. 2 or 3 words that speak what you deliver. Jump to the next curve. Great innovation is not about incremental steps. Most people stay on the same curve. Roll the DICEE. 5 things to include. Great products are Deep, Intelligent, Complete, Elegant & Emotive. Don't worry, be crappy. If you wait for perfection Don't be afraid of polarizing people. If you appeal to everyone, you probably create a mediocre product. Let a hundred flowers blossom. If you innovate, the wrong people may buy your product in large quantities. Churn, baby, churn. Niche thyself.
Follow the 10/20/30 rule. Optimal number of slides 10 which you should be able to present in 20 minutes and it should in a 30 point font. Rule of thumb? Divide the oldest person in the presentation by 2 and that's your font size.
Bonus: Don't let the bozos grind you down. "It's too far to drive, and I don't see how it can be a business." That was what Guy said when he was asked to interview for the CEO of Yahoo. Even Guy could be a bozo (he said that, not me!).
Sent wirelessly from Nokia 9500 & T-Mobile
Guy wasn't the keynote speaker - Sir George Martin was... pretty important distinction to make.
Posted by: Anon | May 23, 2008 at 11:41 AM