MyDigitalCinema: Future of cinema advertising in Cannes

Barry & Clilly went to Cannes this year (while I was in Denver, not sure I got the better end of that deal!) and presented AudienceGames during the Sawa - Screen Advertising World Association session on Monday afternoon in Cannes. As usual, it was a big hit and I understand that almost everyone in the audience played. This session generated a lot of discussion with cinema companies around the world and I hope that you'll see a global AudienceGames network in the future!

For the fourth year in a row I had the fun and pleasure of moderating the SAWA (Screen Advertising World Association) seminar at the Cannel Lions Festival on advertising, this year called 'Cinema - the Medium where all ideal look big.'

This year we looked at interactive advertising, courtesy of the interactive 'human joystick' game created by Brand Experience Lab. We also looked at 3D advertising in cinemas, including Red Bull from UK and Superbock and Vodafone from Portugal.

All-in-all 470 people attended the session and we had to turn away some 150 unhappy late comers. Once again it was the single most well attended event of the Cannes Lions.

Link: MyDigitalCinema: Future of cinema advertising in Cannes.

Comments

[Eric Mauriello]

Love the idea of creating a collective experience for movie audiences which is fun and engaging. Nice job!